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Ritvi Shah has made history as the first digital creator from Gujarat to attend New York Fashion Week (NYFW), marking a milestone for India’s fashion content creators.
Ritvi Shah becomes the first digital creator from Gujarat to attend New York Fashion Week 2024, representing India’s homegrown fashion on a global stage.
In a landmark moment for India’s digital creator ecosystem, fashion content creator Ritvi Shah has made history by becoming the first digital creator from Gujarat to attend New York Fashion Week (NYFW). Known for her advocacy of homegrown fashion and local artisans, Shah was exclusively selected to represent Gujarat at one of the world’s most prestigious fashion events.
At New York Fashion Week 2024, Ritvi Shah presented a global fusion collection, featuring a sculptural Qua trench coat with bold shoulders and midi-length drama. She paired this statement piece with a high-waisted dragon red faux leather skirt by Qua, which showcased sharp geometric lines and wrap styling. To highlight her cultural roots, Shah accessorized with Navratri-inspired silver jewelry, handcrafted by local Indian artisans, adding an authentic touch to her ensemble. Completing her East-meets-West aesthetic, she carried the LVL99 Vegan Leather Hobo Bag, effortlessly blending Indian craftsmanship with contemporary global fashion.
Expressing her excitement about this achievement, Ritvi Shah shared, “Being chosen as the only Indian digital creator from Gujarat for New York Fashion Week is not just a personal milestone but a victory for India’s emerging fashion narrative. My goal is to showcase how our local fashion sensibilities can make a global impact while staying true to our roots.”
Shah’s presence at NYFW underscores the growing influence of digital creators in shaping global fashion narratives, highlighting the increasing international interest in India’s fashion industry. As a strong advocate for sustainable and ethical fashion, Shah has consistently used her platform to spotlight Indian designers and traditional craftsmanship, bridging the gap between local artisans and international fashion platforms.
“Fashion is no longer confined to runways; it’s about telling authentic stories,” Shah emphasized. “Through my attendance at New York Fashion Week, I hope to bridge the gap between local Indian craftsmanship and global fashion platforms.”
With her innovative approach to content creation and substantial social media following, Ritvi Shah continues to redefine India’s digital presence in the global fashion industry. Her participation at New York Fashion Week 2024 is not just a personal triumph but a significant milestone in recognizing the role of digital creators in modern fashion storytelling.