Indian women are reshaping the real estate market, not just by increasing their investments in homes but by favouring premium and luxury properties.
The latest ANAROCK Consumer Sentiment Survey (H2 2024) highlights a shift: the end-use-to-investment ratio for women homebuyers now stands at 69:31, up from 79:21 in the second half of 2022.
The report shows a growing inclination towards real estate as a preferred investment over other asset classes.
For at least 70% of women surveyed, real estate remains the top investment choice, up from 65% in the second half of 2022 and 57% in the pre-COVID survey in the second half of 2019. According to ANAROCK Group chairman Anuj Puri, their preference for housing over stocks is stark—only 2% now favour equities, down from 20% in the second half of 2022.
“The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors rose from 8% in the second half of 2022 survey to slightly over 12% in the second half of 2024 edition,” Puri said.
The report also mentions that women are gravitating toward premium homes.
In the second half of 2024, 52% of respondents preferred properties above ₹90 lakh, up from 47% in the second half of 2022. Notably, 8% seek homes priced over ₹2.5 crore, reflecting a growing segment of high-net-worth female buyers.
Another key trend? Interest in under-construction homes has risen to 18% from 10% in the second half of 2022, indicating a long-term investment mindset. Meanwhile, demand for ready-to-move-in homes has dropped to 29% from 48%.
First Published: Feb 27, 2025 1:25 PM IST