Hand Creams and Sanitisers Became a Beauty Status Symbol

Beauty is getting handsy. Hand products — from creams to sanitisers — have emerged as the industry’s latest obsession, elevated from everyday staple (and go-to Mother’s Day gift) to cult collectable. Rather than receiving them in a gift bag, shoppers are buying hand products for themselves, with distinct microtrends in formulation and packaging creating new…

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5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics hailed debut collections by Haider Ackermann for Tom Ford and Sarah Burton for Givenchy as standout moments of Paris Fashion Week, customers offered a different verdict. Using BoF INSIGHTS PULSE — a new AI-powered social intelligence tool, powered by Quilt.AI, that deciphers user-generated content on social media — we analysed over 3,800 Instagram…

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This Week: Is H&M’s Turnaround Working?

Last year, H&M set out on a globe-spanning campaign to rekindle its connection with shoppers, starting with a surprise Charli XCX concert in London at the height of Brat-mania. The marketing blitz was tied to the release of the fast fashion retailer’s fall collection, which mixed in more elevated long coats and feminine dresses alongside…

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Did Fashion Learn Anything from Covid?

Dear BoF Community, Greetings from Amsterdam, where the spring sun is shimmering on the city’s canals, the quaint side streets are filled with people, and Schiphol airport is efficient as ever, enabling a quick check-in when I arrived last night. All was smooth until this morning, when a fire at a power substation near Heathrow…

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Skims Buys Kim Kardashian’s SKKN by Kim

Less than three years after Kim Kardashian launched SKKN by Kim, her shapewear brand Skims has acquired Coty’s minority stake and Kardashian’s majority stake in the beauty label. Announced on Mar. 21, the deal sets the stage for Skims’ planned expansion into beauty in 2026. Skims’ ownership comes with Kardashian’s name, image and likeness rights…

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Saks Owner Hudson’s Bay to Begin Liquidating Most Stores on Monday

Hudson’s Bay Co. ULC can begin liquidating all but six of its stores on Monday, an Ontario court decided on Friday, ending an era of department store dominance for Canada’s oldest company. The Ontario Superior Court approved the retailer’s wind-down proposal as it tries to find restructuring solutions with its creditors and landlords. The liquidation…

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