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While the delegation has scheduled nearly 50 meetings over four days, CNBC-TV18 has learnt the state has received particular interest from governments in West Asia and Europe.
“We will be communicating to global investors how our tailor-made policies, which we implement effectively, enable companies to invest in Tamil Nadu with optimism, and transform those investments into tangible, long-term success,” said Arun Roy, the state’s industries secretary.
The Tamil Nadu delegation will participate in WEF sessions and speak on specific focus areas including women’s participation in the workforce, industrial digitisation and ESG (Environmental, Social and Government) integration in the context of AI adoption.
Beyond deepening ties with global investors, CNBC-TV18 learns that the state’s delegation is aiming to build on its existing automobile and EV R&D, scale its pole position in electronics manufacturing, grow its Global Capability Centre (GCC) landscape within the IT sector, and expand its renewables and new sectors (med-tech, healthcare & food processing).
“As we engage with global leaders, investors and decision-makers, we are showcasing our state’s unparalleled strengths,” said industries minister, TRB Rajaa, “From being India’s automotive and electronics hub to leading the way in renewable energy, skilling and knowledge-driven industries.”
In line with its aggressive focus on forging more investor partnerships, the Tamil Nadu government has also unveiled its new campaign ahead of the World Economic Forum, titled ‘Bullish On Tamil Nadu’.
The campaign’s icon, the bullock, is believed to be emblematic of the spirit and optimism of Tamil Nadu’s growth trajectory. Incidentally, the bull is also a significant figurehead in Tamil culture, especially in the context of its harvest festival, Pongal, and the world-famous bull-taming sport, Jallikattu.
“Our mascot, the raging bull, perfectly sends out the message to the world, to join the bull run that is propelling the state, and thus the country, towards becoming a global economic powerhouse,” Rajaa added.