SHENZHEN, China, March 13, 2025 /PRNewswire/ — Casual, a leading global video production company known for award-winning content and storytelling, proudly announces the opening of its first Mainland China office, 凯视, in Shenzhen.
Image of Casual’s Shenzhen team standing together
This milestone builds on Casual’s well-established presence in Hong Kong and Singapore, enhancing its ability to create impactful video content at scale tailored to local audiences.
For over 33 years, Casual/APV has specialised in developing award-winning video content for some of China’s most prominent local and international brands. With capabilities across strategy, creative, production, animation, and post, Casual has built a reputation for authentic storytelling that drives measurable results and a strong return on investment.
Casual has run campaigns in over twenty Asian Countries, serving over two hundred of the region’s leading brands from the insurance, finance, banking, technology, food and beverage, hospitality and tourism industries, and beyond. Casual works with the likes of Ping An, Tai Ping, HSBC, Amazon, DJI, and many more. This includes supporting brands like Alibaba and ZTO Express in building their global presence and communicating to different local and international audiences at critical business junctures such as IPO and stock exchange launches.
The Shenzhen office will further allow Casual to embed itself right in the heart of the Greater Bay Area and to propel the growing video first business culture of the region, while contributing to building its visual content ecosystem, through offering clients enhanced opportunities for meaningful collaboration and growth.
As the City of Miracle, City of Innovation and the City of Future, Shenzhen is home to the nation’s leading innovation brands including BYD, Tencent, Huawei, Oppo and DJI, all of whom provide strategic alignment to Casual’s storytelling expertise.
Nick Francis, Founder & CEO of Casual, commented on the expansion, “As China’s leading hub of innovation, entrepreneurship and creativity, Shenzhen is a huge opportunity for us and we’re excited to partner with leading companies in Guangdong and across the Greater Bay Area region; a rapidly growing business hub where the spirit of entrepreneurship and a strong pro-innovation focus is clearly evident“.
Executive Producer, Thomas Elliott 艾湯姆 added, “With our new presence in the Futian district, at the beating heart of Shenzhen, we are poised to continue with our strong mandate in the APAC region of helping global brands be more local and local brands be more global. We look forward to the opportunities this new office presents and to working with Shenzhen clients to deliver long-term success for their brands.”
As Casual expands into Mainland China, this growth reflects not just geographical expansion for the business, but the agency’s ongoing commitment to helping clients become one with their audience, to deliver creative award-winning work, with a strategic focus that creates a human connection.
About 凯视深圳 | Casual Shenzhen
凯视 is part of a global network, operating across APAC, EMEA, and USA. This extensive experience gives us a competitive edge in delivering meaningful, actionable insights to our clients in Shenzhen.
By leveraging knowledge from various industries and markets, Casual Shenzhen combines deep local expertise with a global perspective. With multilingual producers and a nuanced understanding of cultural differences, our team creates video content that truly resonates with target audiences, no matter where they are.
Casual’s global portfolio spans tech, finance, automotive, travel, hospitality, and luxury verticals. The insights we gain from these diverse industries help us stay ahead, ensuring our clients in Shenzhen receive solutions tailored to their needs. Casual is committed to driving innovation and helping clients share their stories on a global stage, continuing our journey of creativity and success.
