Last Updated:
Explaining their Hyderabad-based health brand, the founders spoke about this flagship product, Calorie Crusher Tablets, which reduces calorie and carbohydrate absorption from meals.
The entrepreneurs closed the deal for Rs 1 crore for 5 percent equity. (Photo Credits: YouTube)
The new season of Shark Tank India is going on in full swing, captivating audiences with its thrilling pitches and intense negotiations. Aspiring entrepreneurs from across the country are stepping into the tank, vying for investment from the esteemed panel of sharks. The business reality show is filled with excitement and anticipation as groundbreaking ideas and innovative products are unveiled, promising episodes filled with drama, inspiration and high-stakes business deals. Having said that, the recent episode showed the creative minds, Sreeram Reddy Vanga, Dr Lalitha Palle and Kartikeya Kabra, introducing their brand, Moderate, to the panel of ‘sharks.’
Explaining their Hyderabad-based health brand backed by Huma Qureshi, the founders spoke about this flagship product, Calorie Crusher Tablets, which reduces calorie and carbohydrate absorption from meals. They revealed that the tablets are designed keeping in mind the people who love food but also want to keep their fitness goals in check. For their business, the entrepreneurs sought an investment of Rs 50 lakh in exchange for 1.25 percent equity.
Shark Peyush Bansal opted out, saying, “Best of luck with Anupam,” the judge known for his expertise in fitness. Vineeta Singh added, “We will wait and watch.” Then, founder Lalitha introduces herself with a long list of work expertise. Hearing this, Anupam jokingly asked, “That’s it?” and Lalitha adds more. With a smile, Vineeta joked, “We are sold.”
Moving on, Anupam questions the founders about their product, and Lalitha explains how their product works. The Shaadi.com founder said, “Conceptually thoda bhari hai,” and they got into a major discussion on how their calorie-burning product functions.
Kunal Bahl stepped in, saying, “Your product is going to be scrutinised as soon as the episode airs based on the claims you are making.”
At this point, Vineeta backed out, saying there’s scepticism around the products’ side effects. Aman Gupta then said, “Thank you for the science class. Being a commerce student, I got to learn a lot. Lalitha ji seeing you, I feel I can trust you,” adding an offer of Rs 50 lakh for 2.5 percent. The Snapdeal founder, on the other hand, liked the name but not the packaging, and so he offered Rs 1 crore for 5 percent. The founders, however, negotiated for 3.3 percent and asked both the sharks to join them.
After a quick discussion between Kunal and Aman, they offered to join for 5 percent. The entrepreneurs negotiated for 4 percent but finally closed the deal for Rs 1 crore for 5 percent equity.
Speaking about Shark Tank India Season 4, this season features sharks Vineeta Singh (SUGAR Cosmetics), Anupam Mittal (Shaadi.com), Namita Thapar (Emcure Pharmaceuticals), Aman Gupta (boAt Lifestyle), Kunal Bahl (Snapdeal), Ritesh Agarwal (OYO), Peyush Bansal (Lenskart), and Viraj Bahl (Veeba) injecting new life into the industry with their lavish investment decisions.
